The Story: Ahmed was born in Ouarzazat. He tried many other professions ( farmer, mason ..) before becoming a jeweler. In 1989, Ahmed choosed to stay in Tiznit where he started learning jewelry arts before working on his own drawings and creations. He tries to mix between authenticity and modernity and also makes hybrid goods, using different material like wood and leather.

Ahmed is known as one of the greatest jeweler who can actually make amazing silver jewelries. In 2013, he was crowned as the best jeweler in the whole kingdom.

“At first sight, our job seems so easy because the tools we use are simple and not sophisticated. But in fact, we have this special connection with time: when we start working on something we might not know how long it’s going to take to finish it”.