The Story: Ismail Zekri, 1951: started with leather goods in 1968.

The Bags he makes are inspired from holsters used by military. In fact, when he first started, Ismail collected and recycled what they threw away. little by little, he learned how to customize them using tampon markers and piercers with different patterns. There’s more than one hundred of them and he uses from five to ten different ones to decorate only one bag.

Ismail taught more than 50 artisans, many of them started their own business. His students consider him as a father. Unfortunately, none of his children is going to take up the torch !